Web Traffic Analysis
Google Analytics
Unified Solutions recommends implementing
Google Analytics (GA) with the majority of our projects. Google
Analytics is a free service offered by Google that generates
detailed statistics about the visitors to a website. Google
Analytics shows you how people found your site, how they explored
it, and how you can enhance their visitor experience. Users can
define and track conversions, or goals. Goals might include sales,
lead generation, viewing a specific page, or downloading a
particular file. By using this tool, marketers can determine which
ads are performing, and which are not, as well as find unexpected
sources of quality visitors. To find out more about web traffic
analysis contact Patrick Ryan on 01753 775050 or by e-mail
patrick.ryan@unified.co.uk