The Alterian Solution
Alterian Integrated Marketing Platform
The Alterian platform manages the people, processes and
applications within marketing, that have often been autonomous,
enabling marketers to gain insight on their data and execute on
that analysis, across multiple channels through a common set
of intuitive, easy to use tools.
"The key aspect of the Alterian offering is that the
various elements are integrated. The marketer can move seamlessly
between organizing their resources, undertaking analytics, planning
a campaign and overseeing the approvals necessary to drive things
to timely completion."
David Norris, Senior Analyst,Bloor Research
Solving Business Challenges
Although there is an overwhelming realization
by marketers that they need an integrated platform, most are faced
with specific pains today where they need to achieve a quick win
and a measurable Return on Investment. The Alterian platform is
flexible enough to enable the marketer to start with one focused
entry point into the platform, but be future proofed by being able
to add other elements of the platform over time.
We need one database for marketing and not the many databases
we have.
Alterian
Engine provides a high performance single marketing
database view with an easy to use toolset to analyze and
understand customers and quickly build more effective
campaigns.
We need a more engaging website that marketing can manage.
Alterian
Content Manager has a range of solutions depending on the
number of customers you serve, the complexity of what you want to
do and the capabilities you want to build, to drive greater
customer engagement, purchase intent and communities online.
Our email campaigns are
having less and less impact and our deliverability rates are
constantly decreasing.
With its intelligent approach to email Alterian Dynamic
Messenger treats every email as a 1:1 channel, dynamically
creating, measuring and monitoring execution to ensure relevance
and deliverability - leading to higher open rates and improved
email campaign ROI.
We need to extract more value
from our customer base but can't get the analysis done to
understand them.
Alterian
Analytical Workbench puts advanced, yet intuitive visualization
and analysis tools directly into the hands of the marketers for use
throughout the marketing process to drastically cut the time needed
to analyze, select, build and execute successful campaigns. To find
out more about the Alterian Integrated Marketing Platform contact
Susan Conroy on 01753 775050 or by e-mail on susan.conroy@unified.co.uk