Belfast Visitor and Convention Bureau launches 4 new websites
to accommodate increased tourism into the area
Tourism to Belfast has more than
quadrupled over the last 7 years, to reach
6.9 million visitors in 2007 bringing
£313million into city. BVCB is an
arm’s length organisation of Belfast City Council with the
responsibility of marketing the city as a leisure and business
destination.
With all this visitor activity BVCB needed to
upgrade their existing web presence and create a centralised portal
for visitors to access local information and for businesses to
advertise their attractions and services.
After a very competitive European Journal
tending exercise Unified Solutions were chosen as the preferred
provider to build the portal, and deliver the new GoTo Belfast web
site with 3 specific microsites. The technology platform chosen was
the Alterian WCMS and Unified Solutions supplied an end to end
development service which included the migration of all the
content.
GoTo Belfast http://www.gotobelfast.com/
Cruise microsite http://www.cruise-belfast.co.uk/
Convention microsite http://www.belfastconventionbureau.com/
Luxury microsite http://www.luxurybelfast.com/
Bespoke development provided by Unified
Solutions’ Professional Services team includes a secure section of
the GoTo site for an online gift shop which is seamlessly
integrated with the existing warehouse shipping service to
streamline the service and an online event booking facility.
Registered users can browse or search for products and add them to
an online basket. Quantities and gift wrapping can be amended and
users can select the variants of a product; for example the colour
of a product or its size. Support is provided for different
delivery types and secure payment makes use of the world-leading
e-commerce capabilities of PayPal.
The browse and search facilities within the
GoTo site expose powerful tools that enable visitors to quickly
find organisations, accommodation, events and leisure activities of
interest. Underpinning this functionality is a sophisticated
categorisation management suite written by Unified Solutions and
completely customisable by BVCB.
To find out more about this project and others
like it contact Sales on 01753 775050 e-mail sales@unified.co.uk