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Belfast Visitor and Convention Bureau launches 4 new websites to accommodate increased tourism into the area

Tourism to Belfast has more than quadrupled over the last 7 years, to reach 6.9 million visitors in 2007 bringing £313million into city. BVCB is an arm’s length organisation of Belfast City Council with the responsibility of marketing the city as a leisure and business destination.

With all this visitor activity BVCB needed to upgrade their existing web presence and create a centralised portal for visitors to access local information and for businesses to advertise their attractions and services.

After a very competitive European Journal tending exercise Unified Solutions were chosen as the preferred provider to build the portal, and deliver the new GoTo Belfast web site with 3 specific microsites. The technology platform chosen was the Alterian WCMS and Unified Solutions supplied an end to end development service which included the migration of all the content.

GoTo Belfast   http://www.gotobelfast.com/

Cruise microsite   http://www.cruise-belfast.co.uk/

Convention microsite   http://www.belfastconventionbureau.com/

Luxury microsite   http://www.luxurybelfast.com/

Bespoke development provided by Unified Solutions’ Professional Services team includes a secure section of the GoTo site for an online gift shop which is seamlessly integrated with the existing warehouse shipping service to streamline the service and an online event booking facility. Registered users can browse or search for products and add them to an online basket. Quantities and gift wrapping can be amended and users can select the variants of a product; for example the colour of a product or its size. Support is provided for different delivery types and secure payment makes use of the world-leading e-commerce capabilities of PayPal.

The browse and search facilities within the GoTo site expose powerful tools that enable visitors to quickly find organisations, accommodation, events and leisure activities of interest. Underpinning this functionality is a sophisticated categorisation management suite written by Unified Solutions and completely customisable by BVCB.

To find out more about this project and others like it contact Sales on 01753 775050 e-mail sales@unified.co.uk

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