Changes in Marketing
If you want to start planning out a roadmap for your approach to digital channels and their use to fully engage with customers, then the digital maturity model is a great place to start.
Unified Solutions has been at the forefront of customer engagement for many years and has worked closely with technology vendors to track how their solutions address the challenges of making engagement work. Our initial work with Sitecore and the Online Marketing Suite has built up as the solution has been developed and we're really excited about the potential that the Customer Engagement Platform launched with v6.5 offers.
Alongside this has been the evolution of the Digital Maturity Model and we at Unified have adopted this and modified it to make it fit in with our own approach to digital strategy. The result is a tailored approach that will help you identify where you currently are in the maturity scale and what steps to take to gain closer and closer engagement across digital channels primarily, but with a close connection to all offline activity.
If you'd like to talk to Unified Solutions about how to assess where you are in the digital maturity model and how to build a roadmap for greater customer engagement, please call 01753 775050 or fill in our contact form.