Alterian has been acquired by SDL - another company we've worked with in the past. As soon as the effects of this acquisition are made public, we'll update this page.
The Alterian Integrated Marketing Platform manages the people, processes, and applications that have often been autonomous marketing functions. The Alterian platform supports different marketing users, functions, and the daily activities to execute those processes across the entire organization.
Running through the entire platform is an analytical capability enabling marketers to gain insight into their data by using intuitive, easy to use, visual segmentation tools. It provides answers to marketers' questions by analyzing all of the information associated with each individual customer or prospect in the entire database in a matter of seconds.
The detail of this granular information and the speed at which it is analyzed encourages a thorough exploration of customer behaviour, which in turn enables truly targeted activities delivered through Alterian's integrated campaign planning and execution modules. This approach supports a unique 'train of thought' analysis capability which complements a marketer's typical working practice, and makes it practical and cost effective to drive an integrated marketing strategy across online and offline channels.
Unified Solutions has worked with the companies that now form part of Alterian (Immediacy and Mediasurface) for over 10 years, deploying the various content management technologies as appropriate as part of our overall customer solution.
We have led the way with implementation of the Immediacy CMS since the days of v4.8 right through to the latest .NET version and as a result have one of the largest installed base in the UK. Continuing with this success, we are forging ahead to help a number of clients upgrade to the latest version of the Alterian Content Manager platform so that they can take advantage of all the benefits this brings.
If you want to know more about the Integrated Marketing Platform, or specific details about Alterian Content Manager, SM2, Dynamic Messenger or WebJourney then talk to Unified today on 01753 775050 or email email@example.com.